Upgrade of AI Hair Style Change

Recently, the hair dyeing software industry has seen many innovative developments. A series of new technologies and applications have emerged continuously, bringing brand-new experiences to consumers and practitioners, and significantly promoting the development and transformation of the industry.

Perfect Corp., a global leader in augmented reality (AR) and artificial intelligence (AI) beauty technology, announced the launch of its AI Curly Hair Analysis solution on February 13, 2025. As a new addition to its AI Hair Quality Analysis Suite, this solution combines tools such as hair quality analysis, hair length analysis, virtual hair dyeing, and virtual hairstyle try-on to provide consumers with a comprehensive personalized experience. Users only need to upload three photos (front, left side, and right side), and the AI can analyze the texture of their hair within seconds, classifying the degree of curliness into four levels: smooth, slightly curly, moderately curly, and extremely curly. This algorithm has been trained with a large number of images of users from different ethnic backgrounds, ensuring its accuracy for various hair types. With this technology, brands can provide consumers with truly customized product recommendations, such as anti-frizz serums, shampoos, conditioners, and styling products, greatly enhancing consumer loyalty.

In terms of consumer applications, various hair dyeing color trial apps have been continuously optimized and upgraded, providing consumers with a convenient and realistic preview experience of hair dyeing effects. For example, the "Hairstyle Try-On" app not only allows users to take a photo with one click to try on multiple hair colors and intuitively compare the effects, but also can accurately match trendy hair colors that suit their skin tone and temperament. The "AI Hair Style Change" app, with the help of AI technology, can change the hair color instantly after uploading a photo. From gentle brown to cool purple, the details of the hair color are very realistic, and it can even simulate the effects under different lighting conditions. The "AI Hairstyle Try-On" app focuses on AI technology. By accurately analyzing the facial contours, it can recommend an exclusive hair dyeing plan for users and present the effects through ultra-clear virtual displays. These apps enable consumers to easily select their favorite hair colors before going to a hair salon, effectively avoiding the trouble of the actual hair dyeing effect not meeting their expectations.

For practitioners in the hairdressing industry, the launch of some professional software has also brought innovations to hair dyeing services. Fresha, a leading global marketplace platform for beauty, health, and personal care, has entered into a strategic investment and partnership with Yuv, a cutting-edge company specializing in artificial intelligence hair color technology. By integrating Yuv's breakthrough technology, the Fresha platform will transform the hair dyeing process. On the one hand, this technology enables salons to directly save personalized hair color formulas in customers' profiles, ensuring a consistent and customized hair dyeing experience for customers every time, thereby enhancing customer loyalty. On the other hand, it also plays an important role in inventory management. The inventory management solution integrated into the back-end system of the Fresha platform can monitor the product usage in real time and automate the replenishment process, reducing waste, lowering costs, and optimizing the operational efficiency and profitability of salons.

L'Oréal Group is also making continuous efforts in the hair dyeing software field. Its professional 3D hair dyeing app, Style My Hair, jointly developed with Modiface, a leading Canadian digital beauty pioneer, provides powerful assistance for professional hairstylists in salons. This app can provide consumers with a service of virtually trying out new hair colors in real time. After scanning and confirming the customer's hair condition, it offers a variety of dyeing options for selection. To make the effect more realistic and accurate, Modiface manually added and analyzed 22,000 facial photos during the research and development process. Currently, this app is available for download on both iOS and Android systems.

It is not difficult to see that the current hair dyeing software industry is in a stage of rapid development, and the in-depth application of AI technology has become the core driving force, having a profound impact on both the personalized experience of consumers and the improvement of industry operational efficiency. With the continuous advancement of technology, hair dyeing software is expected to bring more innovative services and value to consumers and practitioners in the future, further promoting the development of the entire hairdressing industry.